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At Nike, the desire to be the best is a journey, not a destination – better is always temporary.
Nike: Better is Temporary is a landmark publication that charts Nike's transformation from rebellious upstart to global phenomenon. This immersive visual survey offers a behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more.
Beginning with "Breaking2," an introduction detailing Nike's 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike's focus on performance, brand expression, collaboration, inclusive design, and sustainability.
The striking cover features overlapping silkscreened layers of Nike's proprietary Volt yellow and Hyperpunch pink overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book's spine, visible through the clear jacket, showcases a series of colored tabs that extend from its interior pages and which are referenced in the book's bonus chapter, "Crafting Color."
- Size: 12 1/4 x 9 in
- Pages: 320
- 500 illustrations