This week has been heartbreaking. The fires in Los Angeles have devastated communities we know and love. Friends of ours have lost their homes—burned to the ground—and businesses we admire have had to close, turning lives completely upside down.
For Amanda and me, watching this unfold from afar has left us feeling helpless. It’s overwhelming to see people we care about, and a place that has inspired us for years, go through so much loss. We’ve been asking ourselves: What can we do? How can we help?
Our Connection to LA:
Los Angeles has always been a source of inspiration for Jones & Daughters. Many of the brands that fill our shelves are rooted in LA’s vibrant, creative spirit. These brands aren’t just labels—they’re people, creative teams, and communities that pour their hearts into what they do.
We’re proud to carry incredible LA-based brands like:
- Aviator Nation: The epitome of laid-back California cool.
- Rails: Effortlessly chic apparel for modern wardrobes.
- FRAME: Elevated essentials that bring LA’s sophistication to every look.
- Favorite Daughter: Stylish, feminine pieces from sister co-founders.
- Enza Costa: Minimalist luxury basics made in LA.
- PerfectWhiteTee: Soft, effortless staples that redefine everyday basics.
- Adina Reyter: Timeless jewelry designed to be worn every day.
- Zizia Botanicals: Thoughtful, plant-based wellness remedies.
- Flamingo Estate: Luxurious candles and soaps inspired by nature.
Flamingo Estate, in particular, is a brand new addition to our store. We were fortunate to receive one of their last shipments before the fires forced them to pause operations. Their generosity, even during this difficult time, has been incredible—they’ve continued to donate food and resources to those in need despite their own challenges.
How We’re Helping:
To channel our feelings of helplessness into action, we’re donating a portion of proceeds from sales of all LA-based brands to local fire relief efforts. This is our way of supporting the people and communities behind these brands and reminding them they’re not alone.
When you shop LA brands with us, you’re directly contributing to this effort. It’s a small way we can make a difference together—and every little bit helps.
How You Can Join Us:
Here are three ways you can support LA and its creative community:
1. Shop LA-Based Brands. Explore our collection of brands rooted in Los Angeles and know that your purchase will help fund fire relief efforts. Shop LA Brands
2. Donate Directly to Relief Efforts. Consider contributing to organizations that are on the ground helping families and communities recover from the fires:
• California Community Foundation Wildfire Relief Fund
• American Red Cross Los Angeles Region
• Direct Relief
3. Spread the Word. Share this initiative with friends and family. Together, we can amplify support for the people who need it most.
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From the bottom of our hearts, thank you for being part of our community. In moments like these, your support means everything—to us, to the brands we carry, and to the communities we’re working to help.
Together, we can make a difference.
With love,
Amanda & Constance